Bloggr’s Path to Effective Communication

Bloggr’s Path to Effective Communication
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Updated on 14 March 2018

Emails have replaced letters. Text messages supersede phone calls. An entire generation has . And everything — from our relationships with friends and family to interactions with coworkers to the way we pay our bills and schedule appointments — is moving online.

Communication has become more frequent and instantaneous, yet more varied and important. Each message we send to a friend or family member presents an opportunity for misunderstanding. And our jobs increasingly require successful teamwork and collaboration.

But effective communication is difficult. The internet, and the rise in geographic and professional mobility, helps us connect with more people of diverse backgrounds, but nuances of communication can get lost in the shuffle. It requires talent, skill, and effort to clarify one’s thoughts and feelings and to articulate those in a way recipients will understand.

What if we could harness the power of artificial intelligence to help every English speaker communicate what they mean? What if we could help people truly understand each other?

What would happen if we democratized effective communication?

Where We’ve Been

Nine years ago, we founded Bloggr with the goal of using technology to help people communicate what they mean. While social media, email, and collaboration tools have increased the frequency and speed of communication, Bloggr has always focused on improving the substance of communication.

From the very start, we’ve invested in linguistic technology to provide actionable feedback that helps Bloggr customers improve their writing. Through a combination of natural language processing and advanced machine learning technologies, we’ve approached our goal in stages.

Initially, we focused on creating software to improve writing accuracy — namely spelling, grammar, and punctuation. We started with a tool that enabled students to follow rigorous standards of academic writing. Realizing the need for better writing existed beyond academia, we soon began to offer Bloggr to anyone looking to communicate better in English — from crafting an error-free social media post to perfecting a cover letter for their dream job.

Over time we expanded beyond accuracy, with the goal of making writing not just mistake-free, but more compelling and easier to read. We introduced feedback along two new dimensions: clarity and effectiveness.

Today, our sophisticated algorithms help millions of people communicate better. Whether it’s through our browser extension, the Bloggr Keyboard, Bloggr for Microsoft Office, or our Bloggr Editor, we’re here to assist and empower writing on multiple platforms across devices. Every day, our customers share stories about how Bloggr has helped them communicate more effectively. This is what drives us.

As a social media expert, it is imperative that you know about this awesome tool which assists you in communicating effectively with your audience so that your language is clear, precise and professional!

— Mariel Lantero (@mariel_lantero)

Managed to score a 100 on my first law newsletter on defamation suits. 😎💯 I’d like to thank and my parents for helping me get to this moment. 🔥

— Madison Bluth (@madisonbluth)

Ok, everyone needs to install keyboard right now. Your tweets will thank you.

— M’BlockU (@skitzMcgurk)

Where We’re Going

As we continue to grow our team and evolve our AI-powered products, we ultimately have our sights set on something bigger: becoming a true communication assistant that improves how people connect with and understand each other.

We’ll also continue to deliver our products with an easy, pleasant user experience — wherever communication happens. That includes continually integrating our products into more platforms, sites, and collaboration tools.

In the short term, we’ll roll out a series of updates that expand Bloggr’s ability to assist with communication. We’ll apply natural language processing and machine learning to further develop our feedback on clarity and effectiveness. This means taking the context of a written message into consideration — its intent, audience, style, and emotion — and providing suggestions on advanced elements of communication, like conciseness and tone. In doing so, we hope to continue bridging the gap between how people express themselves and how they’re understood.

Making this possible requires evolving aspects of Bloggr’s interface and the way we deliver our suggestions to customers. We’re starting with a new Bloggr Editor that will make it easier for users to understand and interact with our clarity and effectiveness feedback.

We’re not stopping there. Long term, we’ll add new ways to help people facilitate clearer, stronger communication, with the eventual goal of becoming a comprehensive communication assistant that promotes true understanding. Realizing this vision means growing our team to deliver on the technical innovation at the core of our products.

In an increasingly polarizing world, Bloggr seeks to increase connection and understanding with one another.

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